renatamarchand

  • Art Director
  • Los Angeles, CA

Dynamic and diverse artist with an eye for trend setting and innovation, with skills ranging from Fashion Design to 3D Animation and always a great attitude.

View Resume

Bachelor in Fashion Design with extensive activewear experience.
Innovative Patent Designs developed with Nike and Hurley focusing on athlete performance and incorporating Nike's latest technology.
Managing and teaching experience with Woodbury University teaching Junior and Senior Fashion Design students how to create and develop their own lines from fabric research and treatment to sketches and final product.
CGI experience with Mattel Creations as Art Director of the Barbie Franchise developing and creating concepts, managing Production Designers as well as Cover Art artists and leveraging content among the different platforms within the company.

Experience

Art Director at Mattel Creations

03/2014 – Present Los Angeles

➢ Developing final character art that will drive uniqueness and optimization in content execution; Work with cross-functional teams to ensure character design continuity across the brand.


➢ Developing fashion mood boards and fashions that highlight and represent Barbie’s style. Work closely with toy teams to ensure fashions and designs translate between the entertainment and toy.


➢ Exploring and developing final environment design and show look.
➢ Directing the Production Team on all set pieces, including environments, vehicles, pets, weapons, etc. Approval of all designs.


➢ Developing pitch materials for internal and external needs: subsidiaries, licensing partners, content distribution and broadcast partners

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➢ Works closely with cross-functional creative teams (Toy, CP, MarCom) to ensure consistency and efficiency in creating and sharing assets.

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➢ Overseeing outside illustrators and designers

Freelance Tailor at Salvatore Ferragamo

10/2013 – 11/2013 Los Angeles

➢ Worked directly under Massimiliano Giornetti, the brand’s Creative Director as well as Michel Lund Head Designer for the brand’s women’s department.
➢ Assisted on fittings of Runway pieces from the Milan Fashion week show, on adapting them to local Los Angeles models.

Freelance Swimwear Designer at Under Armour

09/2013 – 10/2013 Baltimore, MD

➢ Worked alongside the in-house design department to create a compelling story as well as products for the Spring/Summer 2015 Swimwear and Beach Active collection for the adult as well as the kid’s line.
➢ Created a line of price-point driven yet exciting products for the active yet sexy swimwear consumer.

Design Instructor and House Stylist at Woodbury University

09/2013 – 03/2014 Los Angeles

➢ Teaching Portfolio for Senior, helping graduating students compile the best of their work as well as develop new work focused on the job market of their choice.
➢ Mentoring the Junior class from a design point of view, helping students develop their own lines from fabric and trim sourcing and creation to development later in studio.

Innovation Designer at Hurley International

06/2009 – 09/2013 Huntington Beach, CA

➢ Created, developed and designed the base for the 2012 Premium and Technical Phantom Protect Jackets,
➢ Biomedical Research and development of the new line of Wetsuits and swimwear technology
➢ Developed prints, trims as well as new patented construction for premium performance Boardshorts,
➢ Spearheaded the conceptualization of Initiatives as well as key items for both men’s and women’s,
➢ Responsible for special projects and collaboration initiatives,
➢ Trent forecaster and Tastemaker.

Awards

Barbie Creative Excellence Awards, Mattel

for Barbie Vlogger

Boardshort of the Year, SIMA

Designer

Boardshort of the Year, SIMA

Designer

Boardshort of the Year, SIMA

Designer

Boardshort of the Year, SIMA

Thimble Award for best Design, Hurley

Best Women’s Design

Exhibitions

Devil’s Highway Group

Salvation Laguna Beach, CA

other artists include C.R. Stecyk

Cojoined in 3D Group

CoproNason Gallery Santa Monica, CA

Specialties

Art DirectionConcept CreationColor Story DevelopmentFabric Research and Treatment

Skills

Skills Sewing with industrial and home single needleoverlockscover stitchzig zagbeadingsonic weldingbutton hole and leather machinesheat bonding and sublimation. Flat Pattern DraftingDrapingFittingFabric and Trim SourcingCreation and DevelopmentGraphic DesignPaintingStylingPhotography (digital and film)CinematographyMise-en-SceneCollage. Computer Skills Adobe PhotoshopAdobe IllustratorMS Office Mac and PC EnvironmentFinal Cut ProBasecampShotgunAsperaTech Pack DesignTechnical DesignSpec WritingFull Circle and Internet Savvy.